The highlight of the Tencent Foundation’s charity efforts is the annual “99 Giving Day” campaign held in September, during which Tencent matches any donations made by the public via its online platform. Since its establishment in 2015, Tencent's 99 Giving Day has become a renowned charity with the largest number of participants, the most influential contributors and the most diverse range of charity scenarios in China.

In the past six years, the total amount of users’ donations for 99 Giving Day increased from RMB128 million (US$19 million) to RMB2.32 billion (US$352 million) by more than 17 times. In the same period, Tencent charity platform attracted more than 156 million participants.

From September 7 to 9, 2020, the event has raised a total donation of RMB3.044 billion (US$462 million). More than 57.8 million donors, thousands of institutions and 10,000 enterprises participated in the campaign, which broke the record for giving among China’s internet charity industry.